Month: October 2010
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Visualizing Conversation Clusters on Twitter
2.5 million tweeters having 11 million conversations. Pay attention to the clustering. Song: Dance on Vaseline (Thievery Corporation Remix) by David Byrne (YouTube link here)
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Comparing Online Brand Conversations (Sports Apparel)
Over a long enough period of time, maps of who is talking with whom mostly look the same. Many conversations start to overlap with each other, and eventually you see a large central core and any number of outliers. However if you look over short enough periods, you can see patterns of how those conversations…