How We Know Us

Tag: marketing

  • Astroturfing Censured by NY Attorney General

    While not networking exactly, this does touch on our predilection to believe others we do not know, if there are enough of them. New York Attorney General Andrew Cuomo has settled with a plastic surgery company, alleging the firm published phony positive testimonials and Web sites. Lifestyle Lift, associated with Michigan-based Scientific Image Center Management,…

  • Demographics Fail

    We forget, now that our reach is wide, that all purchasing is done by individuals.  Since we don’t know the individuals, and locating and selling to each and every one of them (us) is too expensive, we developed marketing to help us select the people, the individuals, most likely to purchase whatever we are selling. …

  • Sales Teams need Social Networks

    Effective use of social networks (SN’s) is closer to sales than it is to marketing.  You want to build momentum in the network, and marketing alone will not provide that. There’s a lot more to SN’s than better demographics, and given the abysmal value advertisers are are placing on Facebook (suggested $0.32 CPM vs. $1.15…

  • Social Networks and Sales

    From eponymous Social Network data alone, I can tell you who has, for any group, the most influence, who the leaders are, and who you need to convince in order to turn the opinion of the group as a whole. The question is are you going to be a trusted adviser, or a hard sell?…