While not networking exactly, this does touch on our predilection to believe others we do not know, if there are enough of them.
New York Attorney General Andrew Cuomo has settled with a plastic surgery company, alleging the firm published phony positive testimonials and Web sites. Lifestyle Lift, associated with Michigan-based Scientific Image Center Management, agreed to pay $300,000 to New York State and stop posting false endorsements of its facial cosmetic surgery services.
I wonder how long until marketers create entire networks of fake people to promote products. Anyone seen this on Facebook, Myspace, or anywhere?