Month: February 2019
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The Four Myths: Why No One Wants To Buy Your Lousy Software
It doesn’t matter if your software is amazing, no one wants to buy what you’re selling. Customers don’t care what features it has, not really. They care what it can do for them. It’s not until you really spend time with customers that you can find that magical “market fit” and understand the difference between…
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Alpha and Beta of Software Risk
When you customize software, you create more unique risk, and remove yourself from the pool of shared risk. Shared risk is good, as there’s a good chance someone else might encounter a problem before you, and collectively you can encourage the vendor to fix it. Selective unique risk is good because it can be a…