≡ Menu

Why listen to the competition?

There’s a passionate group who recommend you ignore your competition, and just focus on your customers. It’s a terrible idea. Good information is hard to get.

Watch their annoucements and actions, and ask why? A few examples:

  • New product. Revenue growth insufficient? Have they identified a new niche or market? Provides signals about the maturity of your niche/market, which suggests how you should market and sell your product.
  • New marketing. Targeting existing or new customers? Tells you whether they’re expanding market or wallet share.
  • New executive. What are their previous successes? That’s what’s next.

Related Posts

  • The Four Myths: Why No One Wants To Buy Your Lousy SoftwareThe Four Myths: Why No One Wants To Buy Your Lousy Software
  • Selling is not the opposite of buyingSelling is not the opposite of buying
  • Demographics FailDemographics Fail
  • Cloud and Assembly Lines – Choose the Right ModelCloud and Assembly Lines – Choose the Right Model
  • Social Networks and SalesSocial Networks and Sales
  • Alpha and Beta of Software RiskAlpha and Beta of Software Risk