How We Know Us

Tag: advertising

  • Demographics Fail

    We forget, now that our reach is wide, that all purchasing is done by individuals.  Since we don’t know the individuals, and locating and selling to each and every one of them (us) is too expensive, we developed marketing to help us select the people, the individuals, most likely to purchase whatever we are selling. …

  • Sales Teams need Social Networks

    Effective use of social networks (SN’s) is closer to sales than it is to marketing.  You want to build momentum in the network, and marketing alone will not provide that. There’s a lot more to SN’s than better demographics, and given the abysmal value advertisers are are placing on Facebook (suggested $0.32 CPM vs. $1.15…

  • Social Networks and Sales

    From eponymous Social Network data alone, I can tell you who has, for any group, the most influence, who the leaders are, and who you need to convince in order to turn the opinion of the group as a whole. The question is are you going to be a trusted adviser, or a hard sell?…